Services

Four capabilities, in service of the diagnosis.

The work is organised in four groups. They sit beneath the strategy: the diagnosis decides which ones a company needs, and in what order. Most engagements use two or three.

Commercial diagnosis and positioning

Understand how the business makes money, find the constraint that matters most, and make sure the company describes itself in a way its best customers recognise.

Usually the constraint when

Revenue is growing unevenly, or not at all, and nobody can say exactly why.
Marketing spend and staffing are set by habit rather than by where sales come from.
Different people in the company describe what you do in different ways.

Customer acquisition and conversion

Get in front of the right buyers and turn their interest into enquiries and sales, through the channels the diagnosis shows are worth the money.

Usually the constraint when

The business is hard to find in search, on maps, or in Google Shopping.
Visitors arrive but don't turn into enquiries, quote requests, or orders.
Ad spend is running without a clear picture of who it's for.

Sales process, CRM, and follow-up

Make sure the interest you've already paid for gets followed up, and that the customers you already have come back.

Usually the constraint when

Enquiries land in several inboxes and some are never answered.
Nobody can say which good customers haven't bought in a while.
The CRM exists, but the team works around it.

Practical AI and automation

Use AI and automation where it removes a real bottleneck — lead response, scheduling, follow-up, and admin — built inside the tools you already use, with a person to hand over to.

Usually the constraint when

New enquiries wait until the next working morning for a first reply.
Staff spend hours on scheduling, data entry, and chasing missing information.
Follow-up on quiet enquiries and old records never gets done.

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