Marketing Intelligence

Insights

Practical guides on search, content, and growth for businesses that want marketing to work like a system. Some are written for a specific industry — the thinking applies more broadly.

Local SEOJuly 15, 202516 min read

Local SEO for Insurance Agents: The Complete Guide to Dominating Your Market

The eight-pillar local SEO framework built specifically for independent insurance agents — GBP, citations, reviews, location pages, schema, and the content strategy that builds long-term authority.

AI SearchJune 12, 202514 min read

AI Search for Insurance Agencies: How to Get Found in ChatGPT & Google AI

Most insurance agencies are invisible in ChatGPT, Perplexity & Google AI Overviews — losing warm leads before they ever appear in a browser. Here's the EEAT framework to get cited and recommended.