Industrial manufacturers & distributors

For manufacturers and distributors, the lost revenue is in the quotes.

For US manufacturers and distributors with 20 to 100 staff, usually family-owned, with a sales team under 20. We measure what slow quotes, unfollowed quotes and lapsed accounts cost you in dollars, fix the biggest leaks and keep them fixed.

The most expensive leaks

Three places the revenue goes.

01

Slow or missing quote responses.

A request for a quote arrives by email, phone or web form. It waits in an inbox while the buyer gets prices elsewhere. Some requests are never quoted at all.

02

Quotes sent and never followed up.

The quote goes out and nobody checks back. The buyer was comparing, had a question or simply forgot. The order goes to whoever called.

03

Accounts that stopped reordering.

A regular customer orders less, then stops. Nobody notices until the year-end numbers. By then they are buying from someone else.

What the Diagnostic measures

Each leak, in dollars.

Over two weeks we review your quote requests, quotes, order history and CRM. Each measure comes back as a dollar figure, ranked, so you know which leak to fix first.

  • Quote response time

    How long requests wait before a quote goes out, and the dollar value of the ones that waited too long.

  • Quote win rate

    How many quotes become orders, and the dollar value of the ones that did not.

  • Requests never quoted

    Requests that never got a price, counted and valued in dollars.

  • Lapsed accounts

    Customers whose ordering has stopped or dropped, and the revenue they used to bring in.

What a typical Build includes

Fix the top one or two.

The Diagnostic ranks the leaks. The Build fixes the top one or two in six to eight weeks, for a fixed scope. These are the pieces it usually involves.

  • One place for every quote request, from email, phone and web forms, with an owner and a response target.
  • Quote follow-up steps in the CRM, with reminders and follow-up emails your team reviews before they go out.
  • An early warning for accounts whose ordering slows, with a win-back campaign the account owner approves.
  • A weekly report on quote response time, win rate and lapsed-account revenue against the Diagnostic baseline.
  • Training for your sales team, and 30 days of fixes.

What it costs

The same offers and prices, whatever your industry.

Step 1 · Every engagement starts here

Revenue Leak Diagnostic

From $2,000Fixed feeTwo weeks

We review your enquiries, quotes, order history and CRM. You get a costed, ranked list of where revenue is being lost.

The fee is credited to a Build signed within 30 days.

Book a Revenue Leak Diagnostic

Then choose a path

Path A

Build, then Run

Build

From $6,000Fixed scopeSix to eight weeks

We fix the top one or two leaks: the workflow, the CRM setup, the follow-up and the reporting. Includes training and 30 days of fixes.

Run

From $1,000 a monthThree-month minimumThen monthly

We operate what we built, make a fixed number of changes each month, and report one revenue number every week against your starting baseline.

Suits you if you want the leaks fixed, and kept fixed, without handing over the whole function.

Build and Run in detail

Path B

Embedded Growth Team

From $4,200 a monthSix-month minimum

A part-time head of growth plus our technical team, working inside your business. We own the plan, the CRM and automation, the reporting, and the management of any outside marketing vendors.

Suits you if you need marketing and revenue leadership but aren’t ready to hire a full-time executive or build a department.

The Embedded Growth Team in detail

The next step

Find out what the leak is worth.

Two weeks and a fixed fee from $2,000. You get a costed, ranked list of where your business is losing revenue, and the fee is credited to a Build signed within 30 days.