Our Approach

Measure the leak. Fix it. Keep it fixed.

Diagnose, Design, Build, Improve. The same four steps, whichever path you take after the Diagnostic.

  1. 01

    Diagnose

    Measure the leak.

    The Revenue Leak Diagnostic puts a dollar figure on each leak and ranks them.

  2. 02

    Design

    Agree the fix.

    Scope the top one or two leaks, agree the starting baseline and choose the number we will report.

  3. 03

    Build

    Fix it.

    Workflow, CRM, follow-up and reporting, tested with your team and handed over with training.

  4. 04

    Improve

    Keep it fixed.

    Operate the system, make changes each month and report the number every week.

Each week’s number shows where to look next.
01

Diagnose

Measure the leak.

Revenue Leak Diagnostic

Over two weeks we review your enquiries, quotes, order history and CRM, and how marketing spend is tracked. Each leak gets a dollar figure. You receive a ranked list and a recommended next step.

02

Design

Agree the fix.

End of the Diagnostic, start of the Build

We take the top one or two leaks and agree the fix: the workflow, who owns each step, what the CRM needs to do and what gets reported. We agree the starting baseline and the one number we will report against it.

03

Build

Fix it.

Build, or the first months of the Embedded Growth Team

We build and test the workflow, CRM setup, follow-up and reporting with the people who will use them. Training is included, and we fix anything that breaks in the first 30 days.

04

Improve

Keep it fixed.

Run, or the Embedded Growth Team

We run the system, make a fixed number of changes each month and report one revenue number every week against the baseline. When the number shows a new problem, it becomes the next priority.

Illustrative close-up of people reviewing a laptop screen together

People in the loop

The people using it are part of the system.

A system has to fit the working day, not just look good in a demonstration.

Every step has a named owner. Anything that reaches a customer is reviewed by a person first. We use AI to build and run systems faster, but a person decides what goes out.

A fixed starting point.
Public prices.

Every engagement starts with the Revenue Leak Diagnostic: two weeks, from $2,000.

The fee is credited to a Build signed within 30 days. After that, you choose Build, then Run, or the Embedded Growth Team.

See the offers and prices

The next step

Find out what the leak is worth.

Two weeks and a fixed fee from $2,000. You get a costed, ranked list of where your business is losing revenue, and the fee is credited to a Build signed within 30 days.