Independent insurance agency
They needed a new website. The gap was how a prospect asks for a quote.
01
What they asked for
A new website to replace one that was dated and hard to use on a phone.
02
What was found
- Prospects who found the agency through search or referral had no clear way to request a quote.
- Enquiries came in by phone during office hours, or not at all.
03
What was built
- A mobile-first site rebuilt around the coverage lines the agency actually sells, each with its own service page.
- A short quote request flow that captures what the agent needs before the first call.
- Google Business Profile and local schema markup set up.
- A site structure the agency can add locations to later.
04
Outcome
Live, with quote requests arriving through the site outside office hours instead of only by phone during them.
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