Independent insurance agency

They needed a new website. The gap was how a prospect asks for a quote.

01

What they asked for

A new website to replace one that was dated and hard to use on a phone.

02

What was found

  • Prospects who found the agency through search or referral had no clear way to request a quote.
  • Enquiries came in by phone during office hours, or not at all.
03

What was built

  • A mobile-first site rebuilt around the coverage lines the agency actually sells, each with its own service page.
  • A short quote request flow that captures what the agent needs before the first call.
  • Google Business Profile and local schema markup set up.
  • A site structure the agency can add locations to later.
04

Outcome

Live, with quote requests arriving through the site outside office hours instead of only by phone during them.

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